Thursday, February 8

10am ET 

Once you have registered, Zoom information will be provided.

Tourism is one of the City’s top five industries, generating more than $70 billion in economic impact.  The travel trade—tour operators and meeting planners from around the world and across the US—look for new and unique experiences, venues, dining and lodging options as they put together NYC travel packages and events.

  
New York City Tourism + Conventions’ Tourism Ready 101 is a free program designed to teach you how to engage with this lucrative sector. 

Join us for an introductory webinar where we will explain the importance of this market and how the Tourism Ready 101 program works. 

 Thursday, February 8, 2024 

10am ET

 Once you have registered, Zoom information will be provided.

Benefits of working with the travel trade include:

• Long-term partnerships with the travel industry’s most valuable players  
• Repeat business – the travel trade grows their own businesses by constantly improving how they sell your product  
• Advanced bookings and the ability to drive business to the times you need it the most  
• Increased global exposure at no cost to you until revenue is generated 

Please share with anyone you think would benefit from tourism business.

All participants must:

• Work directly for the organization they are representing; third-party consultants are not eligible to participate.

• Be able to offer the travel trade a direct-to-consumer tourism product e.g., accommodations, dining, tour, attraction, etc.

• Companies that provide tourism resources, guidebooks and other publications, aggregated tourism product, etc. are not eligible to participate. 

Following the webinar, you will have the opportunity to register for Tourism Ready 101, which will consist of four 4-hour in-person workshops.

Sample schedule: 

• Week 1: two 4-hour seminars 
• Weeks 2 & 3: independent work on required materials with option for

one-on-one assistance 
• Week 4: final two 4-hour seminars 

Access: The meeting platform (Zoom) is accessible by screen reader and captioning (CART). ASL is also available upon request. Participants may join by phone or computer/online. For further information or to request an accommodation, please email zthuesday@nyctourism.com. Requests for accommodation should be made by January 30.